Which is now in its twenty-fifth edition, the estimated real investment registered by the advertising market stood at a volume of 12,835.5 million euros, which represents a growth of 2% over the 12,584.6 million euros that were reached in the previous year. The growth rate in 2018 of conventional media was 2.9%, going from the 5,355.9 million usa phone list registered in 2017 to the 5,512.6 million investment in 2018. As a consequence of this, the percentage of the total market obtained by usa phone list media in 2018 was 42.9%, a figure that is 3 tenths higher than the previous year. In turn, the so-called non-conventional media represented 57.1% of the total investment in 2018, with 7,323 million euros invested in the year, a figure 1.3% higher than the 7,228.7 million registered in 2017. Evolution of conventional media The estimated real investment in conventional media reached 5,512.6 million euros during the year 2018, a figure that represents a growth of 2.9% over that registered in 2017.
During the year that is being analyzed, all the written media have suffered falls in their investment ratios (newspapers -5.9%, magazines -5.1% and Sundays -6.7%). The rest of the conventional media have increased their business figures, except for TV, which suffered a drop of -0.8. Television, which continues to be the first medium by usa phone list of business, with a 38.6% share of all conventional media, has decreased by 1.4 points compared to the usa phone list it had in 2017. The drop in investment experienced by the medium television in 2018 was -0.8%, placing its usa phone list at 2,127.2 million euros compared to 2,143.3 million the previous year. The estimated real investment reached by free-to-air national television stations stood at a figure of 1,915.1 million euros, with a decrease of -0.8% over the 1,931.4 million that this group registered in 2017, in so much so that the regional television stations represent a quantity of 102, 2 million euros, which means a drop of -10.5% in its investment figure. In payment channels, the total invested in 2018 was 107.
3 million, a figure that is 13.4% higher than the previous year, which was 94.6 million euros. In local televisions there has been a decrease of -15.5% compared to 2017, which places its investment figure at 2.5 million euros. Digital consolidates its second position by volume of investment within conventional media and as a whole has usa phone list a growth in 2018 of 12.6%, with an advertising investment volume of 1,743.2 million euros compared to 1,548.1 million 2017. The percentage that Digital represents of the total investment in 2017 in the conventional usa phone list chapter is 31.6%. The daily medium, which in 2018 reached a volume of advertising investment of 533.8 million euros, ranks third, representing 9.7% of the total advertising investment collected in conventional media, which has supposed a loss of participation of 0.9 points compared to what it had in 2017. The advertising investment obtained by newspapers in 2018 is -5.9% below the figure of the previous year, which was 567.4 million of euros.